Helping brands and creators launch, monetize, and grow digital-first video businesses.
The Challenge
Creators and brands come to Uscreen to build membership-based video businesses, but having the platform isn't enough. They need strategy, tooling, and hands-on support to actually succeed post-launch.
What I Did
- Go-to-market strategy — Worked directly with creators and brands to develop launch plans, pricing strategies, and growth playbooks tailored to their audiences
- Monetization design — Helped creators structure their offerings (subscriptions, bundles, one-time purchases) to maximize revenue while keeping their communities engaged
- Creator success — Hands-on understanding of the operational realities creators face: content production, audience retention, churn management, and scaling beyond the initial launch
- Cross-functional product work — Bridged product, engineering, and business goals to ship features that directly supported creator growth
Impact
- Helped brands successfully transition to digital memberships and video-based business models
- Developed repeatable go-to-market frameworks used across multiple creator verticals
- Contributed to product features informed by direct creator feedback and real-world usage patterns
What I Learned
The creator economy isn't just about tooling — it's about understanding that every creator is running a small business. The best product work in this space comes from deeply understanding their day-to-day challenges, not just their feature requests.